Jerry Jones has spent years ignoring the blinding sun that plagues AT&T Stadium during late-afternoon Cowboys games. But when FIFA came calling for the 2026 World Cup, it took them just minutes to demand blackout curtains. The first test comes June 25, when Japan faces Sweden at 7 p.m. ET.
The irony is sharp: AT&T Stadium already has built-in blackout curtains used for concerts and basketball. Jones has strictly banned them for Cowboys games, calling the sunlight a home-field advantage. Receiver CeeDee Lamb famously lost a touchdown in the glare in 2024, yet Jones dismissed the issue with sarcasm.
FIFA will rename the venue Dallas Stadium for the tournament and install natural grass over the artificial turf. With nine matches scheduled, the curtains will be deployed at least once. The double standard has infuriated Cowboys fans, who see their team left vulnerable while the world gets protection.
Jones now faces a million-dollar question: will he finally extend the same courtesy to his own players? The community's frustration grows as the World Cup spotlight exposes a stubborn refusal that has cost the Cowboys dearly on the field.